1st Friday of every month. On Sepember 21st 1991, to promote their 'Rock 'til You Drop' LP, Status Quo played four concerts, in four UK cities, in one day.
This feat of logistical, and organisational, prowess earned the band a Guiness World Record, and a brief hiatus in their ever declining record sales.
Please Ban Music aims to pull off a similarly audacious plan which, if successful, will culminate in drinking a pint of Guiness in the Washington public house, Sheffield, at 10pm, followed by an evening of disco-dancing until 3am.
What could possibly go wrong?